Work produced at Connaxis for RKD Group, and at Hogarth. Available upon request for qualified opportunities.
RKD Group — Connaxis
Massachusetts General Hospital
Massachusetts General Hospital is one of the most established healthcare brands in the United States. The work shown here spans multiple direct mail campaigns produced at Connaxis for RKD Group, including annual giving, major gifts, and acquisition packages.
My role operates at the intersection of design and production, collaborating closely with art directors, creative directors, copywriters, and account teams to develop campaign materials and carry them through to print. The focus is on translating creative into production-ready systems — managing art edits, ensuring spec compliance, and overseeing prepress and final delivery. The work demands precision at scale, where consistency and accuracy are critical across high-volume outputs.
Newsletters
Newsletter work follows the same production model developed for RKD Group, with slightly more room for creative input — particularly in layout, hierarchy, and visual balance — while still operating within established brand frameworks.
Hogarth
DirecTV
DirecTV campaign materials produced at Hogarth — digital-first assets including email templates, web banners, social media content, and on-screen graphics for set-top box interfaces. Each format came with its own technical constraints, requiring the visual system to be adapted across multiple sizes, resolutions, and contexts. The focus was on maintaining consistency and clarity while translating the same campaign across a fragmented digital ecosystem.
